AMICULUM Consulting Blog | Creativity
Creativity and structured decision making: Mutually exclusive?
In an industry built on innovation but overrun with process and regulation, today we ask can creativity and structured decision making co-exist in the modern world of pharma? Is there room for both? Is there a need for both? Will embracing one aspect negate your ability to harness the other?
What can pharma learn from the renaissance in British cycling?
In the aftermath of the great 2012 Olympics in London and Chris Froome’s commanding Tour de France victory in 2013 I have been struck by a couple of reports and interviews around the success of British cycling that might have implications in our sector