AMICULUM Consulting Blog | Strategic planning
5 October 2013
In the aftermath of the great 2012 Olympics in London and Chris Froome’s commanding Tour de France victory in 2013 I have been struck by a couple of reports and interviews around the success of British cycling that might have implications in our sector
10 July 2013
Generally speaking there are two possible outcomes to any decision – you chose a good option, or you should have chosen a different option. This is largely an inescapable fact of life. So, has AstraZeneca made a good decision over the planned relocation to Cambridge?
9 July 2013
It’s 11 o’clock on Tuesday morning and Max has just walked out of a 3-hour meeting with the head guys from ‘global’ about the strategy for their new anti-hypertensive medicine Cardiofix. Cardiofix was supposed to be a blockbuster, but the global market access strategy is not working. Uptake at specialist centres in Europe is variable and primary care doctors don’t seem to be prescribing Cardiofix.